News Article: PUMA FAAS Inspired By the Fastest Country

News Article

04 August 2011PUMA FAAS Inspired By the Fastest CountryAuthor: Jane Parker

It has been scientifically proven the world over: Jamaicans are fast. Why? Jamaicans take a simple approach to running. Their routine includes grass tracks and up-hill sprints rather than Alter-G treadmills and speed parachutes. They thrive in natural environments and remind the world that running is nothing more than a desire to be faster and to enjoy the freedom of finding ones natural rhythm.

PUMA kept this in mind when developing their Faas running shoes and used a ‘less is more’ approach by removing the bells, whistles, and traditional running shoe reinforcements and replacing them with a new lightweight system called BioRide. This technology has 3 integrated parts – Rocker, Flex, and Groove – that work together to create a more natural running rhythm.

Faas running shoes are fast as fast can be, lightweight and come with everything you need for running, and nothing more. It’s our approach to natural running: Whether training or racing, Faas lets you find your natural rhythm so you can find that natural runner’s high.


Rocker refers to the outsole shape of the Faas shoes. Because of its rocker shape, the center of gravity is focused more towards the center of the shoe rather than the heel. This subtle design update allows runners to land in a more neutral foot position, rather than being pulled into a heel strike like most traditional running shoes.

Like a rocking chair, the rocker shape allows the momentum to be carried forward by “rocking” forward upon impact, creating an easier transition from heel to toe. The front part of the rocker under the toes then allows for a more natural toe off by helping to continue this momentum.


To encourage the feel of a natural ride, flex grooves have been added throughout the midsole. In the forefoot area, where more flexibility is needed to make toeing-off easier, additional flex grooves have been added. In the mid-foot and heel area, where the shoe needs to be stabilized to minimize unnecessary movement and produce the most efficient gait, fewer grooves exist.

These grooves allow your foot to flex naturally as you roll off through your forefoot, giving you added responsiveness that you don’t get with traditional running shoes


On the lateral side of the midsole, there is a groove that runs along the side of the shoe. This is the Groove and has been carved into the midsole to allow it to compress in an accordion like way.

The location of the Groove is important. In the Faas 500, the everyday neutral trainer where there is more cushioning, the Groove starts at the back of the heel and runs along the outside edge until it reaches the toes. While running, the material along the Groove is free to compress according to your natural footstrike. On the medial side, where the Groove does not exist, your foot is naturally supported against overpronation. In the Faas 250 and 300 the Groove starts at the back and ends near the front of the heel since the level of cushioning is much less through the forefoot. This makes the 250 and 300 great for tempo runs and races, or as an everyday minimalist trainer.



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