Oakley's approach is to ignore what people say is impossible, and their inspiration comes from athletes like Lance Armstrong who do the same. The cycling legend was forced off his bike in 1996 by the grueling pain of cancer. He endured surgery and chemotherapy, and defying all odds, returned to win the Tour de France seven consecutive years. Today his foundation inspires and empowers people affected by cancer. Oakley are supporting its ongoing mission by providing $20 from each sale of the Oakley Livestrong special editions.
