News Article: NEW ASICS 2012 HOCKEY FOOTWEAR AND THE CREATION OF THE GEL HOCKEY TYPHOON

News Article

28 September 2012NEW ASICS 2012 HOCKEY FOOTWEAR AND THE CREATION OF THE GEL HOCKEY TYPHOONAuthor: Sam Walker

The Creation of the NEW Gel Hockey Typhoon!


For the 2012/13 hockey season ASICS have been back to their state of the art research and design facility in Kobe Japan to understand more about what hockey players require from their footwear. For the first time ASICS investigated a vast range of unique biomechanical actions in which hockey performance elicits, from running with a ball, turning and hitting to short corners. The findings suggested that radicle improvements could be made to increase shoe performance, most significantly with regards to traction.


ASICS had an ingenious idea, their clever designers over in Kobe concluded that if they could increase the multi directional flexibility of the shoe, so that when running, turning and hitting a larger surface area would still be in contact with the turf, traction and ultimately performance would be improved.


ASICS took these findings away to produce the ultimate performance hockey shoe named the ‘Gel Hockey Typhoon’. This brand new model demonstrates multi-directional flexibility in both the fore-foot and rear-foot, utilising a new lightweight polymer outer-sole material that is rigid to the touch, but extremely flexible and durable. A Trusstic System and the Solyte 65 lasting midsole offers a light but stable shoe bed and combined with the highly acclaimed ASICS Gel in an Integrated Guidance System (IGS) means that the cushioning is right where you need it. Alongside a lightweight and durable upper, ASICS have introduced an external heel counter and triple layered memory foam heel clutch for a personalised fit and supreme comfort. The Gel Hockey Typhoon is the perfect hockey shoe for an elite attacking player.



New Colours for Gel Neo 2

For the 2012/13 Hockey season the Gel Neo 2 remains as a the low profile, light weight attackers shoe with new revitalised colour options of a fresh white with a red and black trim, and a bold England red with silver, white and black trim.


All New ASICS Gel Blackheath 4 and Lethal MP 5.

Taking all of their research results into consideration when developing the New Gel Hockey Typhoon, ASICS have redesigned the long standing and popular Blackheath and Lethal MP models. Both models have seen drastic reductions in midsole thickness and weight, and increases in multi-directional flexibility and a redesigned cleat formation for elevated traction and performance. Although both models are lighter and sleeker than ever before, thankfully ASICS have not cut back on the amount of Gel in the shoes, so they are still as soft and cushioned as ever.


The Blackheath 4 is still the most stable shoe in the ASICS range with a duomax medial post to reduce ankle inversion and support your arches. Above the Lethal MP5, the Blackheath 4 also sports Asymmetric lacing so that the upper conforms to the shape of your foot, whilst offering additional protection and durability with a wrap-around outer-sole and PGuard.

 

 
 

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